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What Matters and Why

Our aim is to "keep space for adventure" by conserving places and enabling people to get outside.

Our Goals:

  • Conserving Places: To conserve ecologically and recreationally important places
  • Enabling People: To inspire and enable Canadians to lead active outdoor lives

How We do It:

Through our Community Involvement Program, we invest 1% of our annual revenue in grassroots conservation and outdoor recreation through grants, partnerships, and outreach/advocacy programs. We try to do this work in a way that engages the broader business community. As a member of 1% For The Planet, these investments meet our membership criteria. We continue to be advocates for the issues and initiatives our members care about, and we're hard at work implementing outreach programs at our stores and in our communities.