This measures the funding ratio between Conservation and Activity/Access objectives.
Our annual target is to contribute at least 40% of each year’s total community grants toward initiatives that achieve access and activity as well as conservation goals. This allows us to simultaneously make progress on both objectives for some of our investments. (Note: we changed this target from “at least 40% of the grants will achieve access and activity targets”, because we have exceeded this target for the last five years.)
In 2012, 41% of our community contributions went towards projects with both access and activity as well as conservation goals, achieving our target. For example, investments in trail development can achieve both activity and conservation objectives.
Of total investments made, 74% contributed to conservation outcomes and 66% achieved activity and access targets.In 2012, we also initiated a community program review to improve our impact toward protecting places and enabling activity. We created an inspiring call to “keep space for adventure” through conserving places and enabling people to experience nature and lead active outdoor lives. We also updated our grants, partnerships, and outreach/advocacy initiatives.
We want to ensure efficient granting with maximum impact in our areas of focus. Moving forward, we will contribute at least 50% of community contributions towards activity and access as well as conservation objectives, within 1%FTP guidelines.