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In 2007, we joined 1% For The Planet, an alliance of businesses that believe in providing financial support to environmental initiatives. Since 1987, we've given in excess of $17 million to Canadian conservation projects through our grant programs. Now we're committed to donating a full 1% of our annual gross sales to Canadian causes.
It's your purchases that make this support possible. Every time you buy from MEC, 1% of the pre-tax total goes to Canadian environmental causes. Thank you for helping to make things better.
As an independent third party, 1% For The Planet confirms that member businesses meet their donation commitments. 1% For The Planet also verifies that the groups receiving funds have clear, worthwhile goals directly related to the environment. These measures deepen our commitment to supporting conservation of wild places.
MEC is the first major retailer in Canada to join 1% For The Planet. We hope this encourages many other Canadian businesses to do likewise. The more organizations that do, the better the future will be.
Since 1997, our Online Gear Swap has been enabling budget adventures and encouraging people to recycle used gear.
Photo: David Bishop. Rainbow Mountain, BC.