In 2007, we joined 1% For The Planet, an alliance of businesses that believe in providing financial support to environmental initiatives. Since 1987, we've invested over $21 million in Canada's environmental and outdoor communities though our community involvement program. We're committed to donating a full 1% of our annual gross sales to Canadian causes.
It's your purchases that make this support possible. Every time you buy from MEC, 1% of the pre-tax total goes to Canadian environmental causes. Thank you for helping to make things better.
As an independent third party, 1% For The Planet confirms that member businesses meet their donation commitments. 1% For The Planet also verifies that the groups receiving funds have clear, worthwhile goals directly related to the environment. These measures deepen our commitment to supporting conservation of wild places.
MEC was the first major retailer in Canada to join 1% For The Planet. We hope this encourages many other Canadian businesses to do likewise. The more organizations that do, the better the future will be.