From standout member moments and adventurous canines to being named the top brand in the nation, 2015 was full of surprises. Here we recall some favourite moments from the past year.
1. Give and get
Thanks to our members, we’ve been able to donate $1.6 million to grants, outdoor expeditions and programs like Toronto’s Kids In the Woods Initiative-KIWI, which connects children to nature while exploring Rouge Park.
2. Outdoor Nation out east
Our 1% for the Planet program, Outdoor Nation, put on two events in Toronto and Montreal, hosting over 300 twenty-somethings who pitched ideas to inspire young people to get outside (alongside campfires and live music). Follow Outdoor Nation on Facebook to find out about upcoming events.
3. Voted top brand in Canada
In October we were recognized as one of the top brands in Canada by Canadian Business magazine. It was an honour to be featured alongside many iconic brands.
4. Random acts of kindness
A Vancouver MEC member helped a cyclist get back on the road with a new helmet and lock after his bike was stolen during his mission to bike across the world. Thank you Mike!
5. Our staff inspired us
MEC staffer Rick Wright (61) was featured in Running Magazine for running the 19K route to and from his job at our Toronto store. Talk about determination!
6. Three new store openings
We’re expanding across Canada with a new flagship in Vancouver, a store in North York, and one in Kelowna too (pictured below). We can’t wait to meet our customers and host some fun events in these new cities. Stay tuned!
7. Staff celebrated a spooky and silly Halloween
Our staff really got into the Halloween spirit. The photos speak for themselves
8. “Adventure Dog” became part of our vocabulary
Dogs and adventures go together like peanut butter and jelly, but it was only until recently the term “Adventure Dog” became part of our daily vocabulary. Meet some of our favourite adventure dogs we met in 2015: Gibson, Rocco, Ellie and Loki (pictured).