#Live4Snow to Protect Our Winters

Tag a winter photo with #live4snow and @mec on Instagram, and we’ll donate $2 to Protect Our Winters (up to $15,000).

What’s #live4snow?

A few seasons ago MEC joined forces with Protect Our Winters (POW) – a global non-profit dedicated to fighting climate change on behalf of the winter sports community. Together, we created #live4snow. The mission? To raise awareness about the effects of climate change on winter recreation and the planet.

By donating $2 for every tagged Instagram post, MEC has contributed over $30,000 to POW. Now, we’re doing it all again.

Want to get involved? Tag your snow-related Instagram posts with #live4snow to show us how you’re getting out there, while raising awareness about something that affects us all.

POW is one of the hundreds of environmental and outdoor recreation focused non-profit organizations that MEC has supported through it’s community investment programs. We commit to conserving the ecologically and recreationally important places where we adventure and that sustain us. We love the connection between activity and the outdoors and want you to love it too.

Need some inspiration?

Check out the MEC Ambassador Instagram accounts below:

Roz Groenewoud - live4snow

Roz Groenewoud, skier

Find Roz on Instagram: @rozgroenewoud

Meet Roz


Mark Sollors - live4snow

Mark Sollors, snowboarder

Find Mark on Instagram: @marksollors

Meet Mark


Joe Schuster - live4snow

Joe Schuster, skier

Find Joe on Instagram: @joe_schuster

Meet Joe


Reuben Krabbe - live4snow

Reuben Krabbe, photographer

Find Reuben on Instagram: @reubenkrabbe

Meet Reuben


Sarah Hart - live4snow

Sarah Hart, climber

Find Sarah on Instagram: @sarahleannehart

Meet Sarah