Tag a winter photo with #live4snow and @mec on Instagram, and we’ll donate $2 to Protect Our Winters (up to $15,000).
Flick a follow at @alex_mey. He gets busy with the lenses! @salomonfreeski @planksclothing @melonoptics @herdheadwear @sunpeaksresort #ridestoked #livethewinter #dropcliffsnotbombs #dropintowinter #timetoplay #shredthread #salomon #salomonfreeski #endlesswinter #explorebc #salomonqst #live4snow #ThisIsSkiing #sunpeaks360
A few seasons ago MEC joined forces with Protect Our Winters (POW) – a global non-profit dedicated to fighting climate change on behalf of the winter sports community. Together, we created #live4snow. The mission? To raise awareness about the effects of climate change on winter recreation and the planet.
By donating $2 for every tagged Instagram post, MEC has contributed over $30,000 to POW. Now, we’re doing it all again.
Want to get involved? Tag your snow-related Instagram posts with #live4snow to show us how you’re getting out there, while raising awareness about something that affects us all.
POW is one of the hundreds of environmental and outdoor recreation focused non-profit organizations that MEC has supported through it’s community investment programs. We commit to conserving the ecologically and recreationally important places where we adventure and that sustain us. We love the connection between activity and the outdoors and want you to love it too.
Need some inspiration?
Check out the MEC Ambassador Instagram accounts below: