MEC Ambassador Yuki Tsubota skinning uphill

MEC Ambassadors

MEC Ambassadors are aficionados for the activities we love, working to set new benchmarks in their chosen fields and pushing themselves beyond their individual limits.

They’re storytellers, gear experts, and leaders who help educate and inspire all of us to get outside and push our limits. They’re also our field testers who make sure our products can hold up to the rigours of the Canadian wilderness.

Emma Contaoe

MEC Climbing Ambassador, Montreal, QC

As a certified rock climbing instructor in Quebec and founder of Climbing Escapes, Emma teaches beginners the basics of climbing outdoors safely. She also hosts climbing, camping and yoga womxn empowerment retreats near Montreal, and aspires to become an ACMG Rock Guide.

Learn more about Emma

Bruce Kirkby

MEC Adventure Ambassador, Kimberley, BC

Wilderness writer, adventure photographer and author of three best-selling books, Bruce’s focus (and joy) remains human-powered journeys through remote wilderness regions, often with his young family in tow. He’s travelled to 80 countries and amassed over 2,000 expedition days.

Learn more about Bruce

Anita Naidu

MEC Mountain Biking Ambassador, Whistler, BC

A decade ago, Anita became the first professional downhill mountain biker of East Indian descent, and she’s also a multiple award-winning humanitarian, aspiring astronaut, electrical and environmental engineer, sought after anti-racism educator, climber and snowsports aficionado.

Learn more about Anita

Yuki Tsubota

MEC Skiing Ambassador, Whistler, BC

Born and raised in Whistler, Yuki has been on skis for as long as she can remember. She was part of the Canadian Slopestyle Ski Team for eight years, and ended up competing in two Olympic Games. Now she’s shifted her focus to backcountry skiing, camping and mountain biking.

Learn more about Yuki