MEC continues to inspire Quebecois to stay active by opening new store in Laval
Fifth store in Quebec for outdoor retailer to support 69,000 local members.
Montreal, QC (October 27, 2016) — MEC, Canada’s go-to place for outdoor gear and know-how and the country’s best brand in 2017 per Canadian Business, is opening a new store in Laval on Saturday, October 29 at 9 AM. The store is located next to CF Carrefour Laval at 2615 Boulevard Daniel-Johnson and all are invited to attend.
MEC’s fifth store in Quebec aims to support its growing membership with products and services for a variety of activities such as running, hiking, skiing, climbing, fitness, yoga, travel and camping.
Located at the intersection of Highway 15 and Highway 440, accessible by bus (soon by metro) and even by bike via La Route Verte 1, the new store promises to meet its members’ needs, and facilitate their sporting and recreational pursuits. The new 24,000-square-foot location will enable MEC to reach the 69,000 members living in the Laval, Laurentians and Lanaudière areas while attracting new ones. MEC Laval has also created 65 new jobs in the area.
Growing while respecting its roots
MEC Laval is part of a plan to expand in Eastern Canada. “The expansion remains faithful to the company’s values,” said Jonathan Labonté, MEC Regional Operations Manager for Eastern Canada. “MEC continues to grow while respecting its DNA. MEC aims to serve members and community, and continues to do business differently.” The Laval store wants to bring together the outdoor community north of Montreal and to be a hub for everyone who wants to be active outside, whether that is in the backcountry or urban environments, in the Laval, Laurentians and Lanaudière areas.
The store will showcase products of well-known brands tailored to regional activities and member preferences. MEC staff will offer workshops so members can learn new skills, such as how to wax skis, go camping for the first time or train for a 10K run. As with all other MEC stores, MEC Laval will be hosting races and events for runners, cyclists, skiers and outdoor athletes from all fitness levels. Members will also benefit from a gear rental service, the first in Laval.
Supporting the local community
MEC continues to grow and be involved in the community. Since 2010, the company has supported more than 300 recreational and conservation projects in the Greater Montreal Area.
At the grand opening event on Saturday, October 29, MEC will donate $10 to the Eco-Nature organization for every new member that signs up. This organization conserves, restores and enhances the Parc de la Riviere-des-Mille-Iles and its streams, and has objectives in line with MEC values.
The store also has a community room for local clubs and outdoor organizations to hold meetings.
MEC is Canada’s go-to place for outdoor gear, know-how and inspiration. Combining high-quality apparel and equipment with expert advice and firsthand experience, MEC supports a wide range of activities including camping, snowsports, watersports, cycling, climbing, hiking, running and travel. Established in 1971, MEC has been a strong backer of community initiatives and has invested $44 million (and counting) into non-profit organizations that support outdoor recreation and conservation. For more information, visit www.mec.ca and follow @mec, or visit one of our stores nationwide.
For more information and to obtain high-resolution images of MEC’s new store, please contact:
MEC Account Executive at NKPR
416-365-3630, ext. 225