Mission and Values

Mission and values

We inspire and enable everyone to lead active outdoor lifestyles. We do that by selling outdoor gear, clothing and services. We match our members with gear that suits their needs. But we offer more than products, we offer passion. We love to share our expertise, experience, and enthusiasm.

We started small: a few young climbers in the mountains who dreamed of gear that wouldn’t let them down at prices they could afford. We’ve grown from a few members to millions, and our interests have grown too. Now we climb, ski, hike, run, paddle and cycle. As we grew from a small business to a big one, we remained a different kind of business. We’re a member-owned co-operative, not focused on making big surpluses, just enough to sustain what we do.

What guides us as we go

Quality

We offer high-quality, high-performance products at very competitive prices.

Integrity

We listen carefully to one another. We deal in good faith. We are honest, fair, and ethical.

Co-operation

We understand the power of community and co-operative principles. We draw on the strength of people working together.

Creativity

We embrace original ideas and fresh ways of looking at the world. We draw on these to build and evolve our heritage.

Leadership

We lead by example. We seek to motivate other individuals and organizations to act for people and the planet.

Sustainability

We work to make and market our products sustainably. We strive to build and operate our facilities with minimum ecological impact.

Stewardship

We act to preserve and restore wild places. We do so actively, consistently, and generously.

Humanity

We work actively to ensure those who make our products are treated with respect.

Adventure

We believe in living life to the fullest, with a spirit of adventure, a thirst for challenge, and a desire to learn.

Where we want to go

We aspire to be the most viable, vibrant outdoor retail business in Canada. We want to bring about a future where Canadians of all ages, and especially our youth, play outdoors in self-propelled ways more often and in ever-increasing numbers; have access to a comprehensive, carefully nurtured network of parks, wilderness, and outdoor recreation areas; and have a connection to nature that is stronger than ever. We want MEC and our members to set examples that inspire other organizations and individuals towards environmental, social, and economic sustainability. In short, we want to leave the world better than we found it.