Mission and Values

Mission and values

We inspire and enable everyone to lead active outdoor lifestyles. We do that by selling outdoor gear, clothing and services. We match our members with gear that suits their needs. But we offer more than products, we offer passion. We love to share our expertise, experience, and enthusiasm.

We started small: a few young climbers in the mountains who dreamed of gear that wouldn’t let them down at prices they could afford. We’ve grown from a few members to millions, and our interests have grown too. Now we climb, ski, hike, run, paddle and cycle. As we grew from a small business to a big one, we remained a different kind of business. We’re a member-owned co-operative, not focused on making big surpluses, just enough to sustain what we do.

What guides us as we go


We offer high-quality, high-performance products at very competitive prices.


We listen carefully to one another. We deal in good faith. We are honest, fair, and ethical.


We understand the power of community and co-operative principles. We draw on the strength of people working together.


We embrace original ideas and fresh ways of looking at the world. We draw on these to build and evolve our heritage.


We lead by example. We seek to motivate other individuals and organizations to act for people and the planet.


We work to make and market our products sustainably. We strive to build and operate our facilities with minimum ecological impact.


We act to preserve and restore wild places. We do so actively, consistently, and generously.


We work actively to ensure those who make our products are treated with respect.


We believe in living life to the fullest, with a spirit of adventure, a thirst for challenge, and a desire to learn.

Where we want to go

We aspire to be the most viable, vibrant outdoor retail business in Canada. We want to bring about a future where Canadians of all ages, and especially our youth, play outdoors in self-propelled ways more often and in ever-increasing numbers; have access to a comprehensive, carefully nurtured network of parks, wilderness, and outdoor recreation areas; and have a connection to nature that is stronger than ever. We want MEC and our members to set examples that inspire other organizations and individuals towards environmental, social, and economic sustainability. In short, we want to leave the world better than we found it.

A bigger picture

Being part of a global co-operative movement links us with co-ops in 103 countries, everything from financial institutions to grassroots neighbourhood shops. It fundamentally affects the way we do business, as we look at more than the business case of what will pay off right now, and instead seek solutions that are socially and environmentally responsible, keep us financially viable, and serve the needs of members. The co-operative principles are guidelines by which co-operatives put their values into practice.

MEC is Canada’s largest co-op by membership, a sound, successful enterprise, and something we feel proud to be a part of.