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About Bellroy

In 2009, a group of designers and engineers gathered around a kitchen table to start a business. They wanted to tackle bags and carry goods in a way that would add ease and energy into daily life, and this is how Bellroy was born. Named for the Australian towns in which it was based, Bells Beach and Fitzroy, they’ve expanded from their humble beginnings but hold onto the same spirit that got them off the ground, with a diverse team and a thirst for innovation and change.

A bag for every occasion

To this day, Bellroy specializes in keeping you outfitted with a selection of bags to fit every need, whether you’re loading up for a day of travel or just a quick run to the supermarket. A Bellroy daypack is great for school or the office, with lots of room for books and electronics. For a lighter or more casual option, check out their sling packs and messenger bags with just the right amount of space for the essentials. And if you’re hitting the grocery store or just looking for a tote to toss things into, a Bellroy reusable shopping bag is great to keep on hand or in the car.

A force for good

Bellroy keeps sustainability in mind every step of the way in their business model. They offer a range of bags made with both plant-based and recyclable materials. They’re also a certified B Corporation, meaning they meet a collection of social sustainability and environmental performance standards throughout their business.