About New Balance

New Balance makes shoes and sneakers that take you from trail to town. Best known for their road running shoes and trail runners (along with their much-hyped sneakers), they’re loved by everyone from elite athletes to beginners doing their first 5K.

A trusted name in running, New Balance has been making high-performance shoes for decades. From light and fast racers to grippy trail shoes, behind every sole is a dedication to performance and fit. Founded in 1906, New Balance got their start making products for arch support. In the 1960s, they introduced their first running shoe, the Trackster, followed by the groundbreaking New Balance M320 in 1976.

Since then, New Balance has focused on making well-designed shoes that are super comfortable. The brand's FuelCell and Fresh Foam technology adds cushioning and stability, so you can go the distance no matter where your feet take you. And since they look good too, you can head from the finish line to the coffee shop just as easily.

With factories in the United States and United Kingdom, New Balance upholds a high standard of manufacturing. They rely on local sourcing, quality materials, and fair labour practices – but their commitment to social responsibility doesn't end there. The footwear brand also works to create positive spaces for LGBTQIA+ student-athletes through initiatives like GLSEN’s Changing the Game.