Casio G-Shock

About Casio G-Shock

Following the shattering of his mechanical watch, a cherished family heirloom, Kikuo Ibe, the watch design engineer at Casio, started the development of the revolutionary “G-shock” watch, which directly refers to the shock of a fall.

Ibe was motivated to produce a watch that would survive the trials of everyday life, the criteria for the watch was to withstand a 10-meter drop, 10 atmosphere of watch pressure, and have a battery life of 10 years.

In 1983 Ibe and his team created the first G-Shock, the DW-5000C it took 2 years of development and a stroke of genius by Ibe. After a visit to a playground Ibe drew inspiration from a bouncing rubber ball. The inspiration was drawn from the fact that the center of a bouncing ball doesn’t suffer the shock that the exterior does, and he set out to design a watch that resists shocks in a similar way.

The Casio G-Shock is still a timeless classic, widely loved and respected by various communities, including avid hikers, farmers, and tech enjoyers. With a G-Shock on your wrist, you don’t have to worry about losing track of time, no matter what you’re up to from sunrise to sundown.