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About icebreaker

In 1995, Jeremy Moon wanted to start producing outdoor clothes that didn’t rely on synthetic materials. He wanted to put a focus on using sustainable natural fibres, and it was from this idea that icebreaker was born. Starting by developing the world’s first natural layering system with Merino wool, they’ve been making their impact felt in the outdoor clothing industry ever since.

Top to toe

With their apparel lines focused on high-quality natural fibres, icebreaker provides all sorts of options to keep you warm, comfortable, and ready to move. Their base layers, made of materials like Merino wool and Tencel Lyocell, are perfect for layering on those colder days. Their wool and nylon hiking socks keep your feet comfy, supported and chafe-free when you hit the trails.

Long-term partnerships

Since their founding, icebreaker has had its sights set on sustainability in the industry. One of the first ways they’ve committed to this goal is through long-term partnerships with Merino wool farmers. In addition to ensuring their wool is humanely sourced and traceable, the nature of these partnerships allow farmers to set up and invest in long-term growth and development, helping to build a stronger and more sustainable future for the wool industry.