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About SRAM

You're ready to ride with SRAM. This big-name cycling company makes some of the best bike components out there – everything from chains and cassettes to crank sets and brake pads.

The name SRAM serves as an acronym for its three founders, Scott, Ray and Sam. Founded in 1987, this Chicago-based business launched onto the scene with a single revolutionary and industry-changing product: Grip Shift levers. Today, they make a whole range of components with precision and durability to keep you riding longer and farther.

SRAM offers road cycling components and mountain bike components, whether you're looking to crush climbs, amp up your descent, or simply zip around town. They’re made to be reliable in all kinds of conditions too. Wear-resistant chains stand up to wet, muddy trails while lightweight cassettes ease the load. No matter how you ride, you can expect smooth shifting and responsive braking.

SRAM's connection to biking extends beyond the rigour of your ride. The SRAM Cycling Fund works to improve cycling infrastructure in communities around the world, and they also partner with initiatives like the World Bicycle Relief, which bring people in developing countries life-changing access to bikes.