DUER

About DU/ER

DU/ER is all about jeans you can live in. Founded in 2015, the brand set out to fill a gap in the market by creating denim that could seamlessly transition through an entire day—whether that means a morning bike commute, an afternoon meeting or dinner out with friends. Starting in Vancouver, DU/ER quickly gained traction, expanding to hundreds of retailers across North America and beyond. Their mission? To design versatile, stylish and functional clothing that supports an active lifestyle without compromising on comfort.

Doers get things done

When you pull on a piece of DU/ER clothing, you’re gearing up for whatever the day throws at you. Their clothing is designed with movement in mind, ensuring you never feel restricted whether you're cycling, working or exploring the city. For commuters, DU/ER’s cycling pants and tights blend the functionality of technical apparel with a sleek, everyday aesthetic. Built-in stretch, moisture-wicking properties and reinforced seams mean you can rely on them from sunrise to sunset. For those looking for a more classic option, DU/ER’s jeans are at the heart of their brand. Unlike traditional denim, their jeans offer flexibility and breathability without sacrificing durability. They’re made to move with you, making them an easy choice for anyone who values both comfort and style. Whether you’re biking to work, heading to a meeting or relaxing on the weekend, DU/ER’s clothing is designed to keep up with you every step of the way.

Sustainable materials

From day one, DU/ER has been committed to minimizing their environmental impact. A staggering 95% of the fibres used in their clothing are plant-based or recycled materials. This dedication to sustainability is about more than just using better fabrics—it’s about changing the way clothing is made and consumed. By focusing on durability and quality, DU/ER embraces the principles of slow fashion, ensuring their clothing stands the test of time and stays out of landfills. Unlike many brands that rely on outsourced manufacturing, DU/ER owns and operates its own factory. This allows for complete oversight of their production processes, ensuring high ethical standards in both social and environmental practices. By controlling their supply chain, they can ensure fair wages, safe working conditions and responsible material sourcing.