Cumberland, BC, is a small town on Vancouver Island known as “the village in the forest,” and once you watch the story below, you’ll understand why.

It’s hard to know what happened first. Did the community come together and protect this forest? Or did the forest help create a community? How ever you look at it, it’s a wonderful story that hopefully inspires other small towns in Canada.



Community Contributions | MTB & Hiking Trails in Cumberland, BC

A big thank you to the village of Cumberland, the Cumberland Community Forest Society and United Riders of Cumberland for inviting us to explore their backyard, mountain bike trails and nature school, and for their extremely warm welcome.



#### Related Articles
- [Science says: getting kids outside is a game-changer](/en/article/science-says-getting-kids-outdoors-is-a-game-changer)
- [How to choose backpacks for kids](/en/explore/packs-for-kids)



Watch our video to see the story of how it all came together in Cumberland, BC.

How a forest can change a community | MEC Blog

How a forest can change a community

Order by December 18 at 11:59 PM PST to get them in time for the holidays. See details

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This Giving Tuesday we want to say thank you to everyone involved in the MEC community, whether you attended an event, snagged some Smartwool socks for Sock Week or donated to one of our Outdoor Impact partners, your involvement makes all the difference in how we’re able to show up for the planet.  

Today, we want to give a major shoutout to a few of our partners for their incredible work on this year’s outdoors initiatives. Through **partnerships** and hosting sweet **outdoors events that give back to the community**, MEC is committed to the ongoing journey of celebrating our home planet and supporting our people. Like any mission that involves breaking new trail, we could never do it alone.  

This year was full of inspiring work, fun events and important movements in support of climate change and conservation. We’d like to highlight the work of two of our Outdoor Impact partners, **Canadian Parks and Wilderness Society** and **Protect Our Winters Canada**, who have crushed some big goals this season.  

### Canadian Parks and Wilderness Society

[The Canadian Parks and Wilderness Society (CPAWS)](https://www.mec.ca/en/explore/canadian-parks-and-wilderness-society) is Canada’s only charity dedicated to the protection of public land, freshwater and ocean with a strong national and regional presence across the country. They are **Canada’s leader in conservation** and have played a lead role in protecting over half a million square kilometres.  

MEC has partnered with CPAWS since 1988. We work with their national and regional teams to provide funding and to help increase the protection of the wild spaces where we climb, camp, ski and play.  

In partnership with CPAWS, **MEC and Smartwool** have helped raise **$55,000 since 2021** through our Sock Week initiative, a week-long event where $2 from every pair of Smartwool socks sold is donated to CPAWS (up to $15,000 annually). It’s two things our MEC members love most: socks and giving back to the planet.  

Through funding these initiatives, MEC can play a small part in conservation efforts across Canada. One of these efforts became a success story earlier this year: CPAWS’s [We Can’t Wait campaign](https://cpaws.org/wecantwait/) led to the successful [protection of the Great Bear Sea](https://cpawsbc.org/charting-a-new-path-for-the-great-bear-sea-how-indigenous-nations-governments-and-communities-are-breaking-the-mould/), 30,000km2 along Canada’s Pacific shoreline. The Great Bear Sea is integral to Pacific coast ocean life and is home to orca whales, sea otters, migrating humpbacks and tons more species at risk of going extinct.  

If you’d like to get involved or donate to a CPAWS initiative, [check out their website](https://cpaws.org/) to learn more about their amazing work. You can also shop [last chance Sock Week deals](https://www.mec.ca/en/products/brands/smartwool/footwear/deals) where $2 from each pair of Smartwool socks will go directly to CPAWS. 

The mission of [Protect Our Winters (POW) Canada](https://www.mec.ca/en/explore/protect-our-winters-canada) is to turn outdoor enthusiasts into climate advocates. They lead a national community of professional athletes, forward-thinking industry leaders and outdoor enthusiasts to advocate for **systemic policy solutions to climate change** with 13 chapters nationwide.  

MEC is proud to be a founding partner of POW Canada. One of our favourite annual events is the **Season Opener**, which, **in partnership with Arc’teryx**, we host at MEC locations across Canada. If you missed out on tickets this year, stay tuned for all the highlights and stories from this year’s event — we’ll have a recap coming for you. That said, we do have one spoiler we’re pumped to share with our community: this year’s Season Opener events **raised over $43,300** in support of POW’s climate action plan—that's huge!  

If you want to get involved or learn more about POW Canada and their fight for climate action, click below to check out their site. 

### All about MEC's Outdoor Impact program

CPAWS and POW Canada are part of a larger network of outdoor orgs that make up our MEC Outdoor Impact program, which includes [national partners](https://www.mec.ca/en/explore/partnerships), like **Spirit North**, the **Association of Canadian Mountain Guides (ACMG)** and **Avalanche Canada**, as well as [local partners](https://www.mec.ca/en/explore/local-partners), like the **North Shore Mountain Bike Association**. We invest in groups that are actively working to break down barriers of access and increase equity in the outdoors. 

Through it all, our goal is to help:  

- **Teach** outdoor skills  
- **Protect** wild spaces  
- **Grow** the communities of people getting active outside  

Since 1987, we’ve contributed **over $48 million** (and counting) to Canadian outdoor recreation and conservation initiatives – and your support of MEC makes it all possible. If you’d like to learn more about our Outdoor Impact program or see how to get involved with one of our partners, then click below. 

A big thank you to CPAWS, POW Canada and our MEC community. Celebrating the ways we’ve shown up together in support of the planet this year.

Giving Tuesday: Showing up for our planet

Sometimes shopping for the perfect outdoors gift can feel like a scramble (minus the scenic views on the way up). There are so many activities and gear picks that it can feel overwhelming, and balancing your budget with finding the perfect gift can really get your heart rate up—anyone else feel like they need to shed a layer already? 

Luckily, we’ve got a little gift giving shortcut for you, a foolproof route to finding gifts for campers, runners, snow lovers and everyone else on your list that are guaranteed to spark adventures and unlock more memories outside. 

## How to choose the right outdoors gift 
To you, it’s a camp mug, merino hiking socks or a fleece sweater. To them, it’s morning coffee in the Rockies, miles of memories on the Bruce Trail and cozy evenings by the woodstove after a bluebird ski day. A great outdoors gift can spark countless adventures, check out our tips below to help point you in the right direction. 

1. Find their favourite activities 
Are you shopping for your belay buddy, a dawn patrol powder fiend or an ultralight thru-hiker? Understanding their passions or knowing what activities they’re interested in trying is key to finding a rad outdoors gift, but sometimes it’s a little less obvious. If your dad is a certified ski bum, he might like a pair of [MEC Hut Booties](/product/5055-859/mec-hut-booties-unisex?colour=Vintage+Blue%2FDeep+Navy) for that post-ski-boot feeling. If your roommate is just getting into bouldering, then a [chalk bag](/product/5050-925/mec-edge-chalk-bag-unisex) or [hang board](/product/5060-581/metolius-wood-grips-deluxe-ii-hangboard?colour=NO_COLOUR) could be just what their gear closet needs. If you want to keep things under wraps (pun intended), we suggest checking out their social media to see what they’re into, but if you want to take the direct approach, just ask them! 

2. Consider the conditions  
Are they year-round hikers or do they stick to summer? Are they snow lovers or is Send-tember their season? Performance is key, which means you’ve got to consider the environment and conditions where they’ll be using their gifted gear. For example, road runners and trail runners have different demands for their gear based on terrain, so make sure you get specific. *Hint:* if you’re not sure what performance needs their activity requires, our MEC staffers have all the know-how (and they love talking gear). 

3. Know their experience level 
Skiers who are earning their turns on resort groomers won’t need ski skins or split boards for hiking up in the backcountry, the same way ultralight thru-hikers will want technical, lightweight gear – so that cast iron pan might be better suited for a campground chef, instead of your partner’s plans for the PCT. 

4. Choose from practical vs. novelty  
We’re all about outdoors gifts that delight ([Chalktopus](/product/6023-123/midnight-lightning-chalktopus) anyone?), but when it comes to the outdoors, often the most practical gifts spark the best adventures. To you, socks, camp mugs and hey, even tents, can sometimes feel like a boring gift, but unwrapped in the right hands, they become miles of comfy hiking trails, a hot chocolate up at the cabin or the number one spot to hang their headlamp on a starry Algonquin night. 

5. Make it personal 
Is there a trip you want to take together? Winter rock climbing in Utah with your belay partner , a family camping trip in Garibaldi, hiking the Bruce Trail – the right outdoors gift could be the adventure-fuel you’ve been looking for. If you want to add a personal touch, you can always get something engraved or gift a gear piece that reminds you of a shared memory, past trips taken together or a favourite type-2- fun campfire story. 

6. Go with a gift card 
Letting them [choose their own adventure](/product/5027-227?colour=Waves%7CVagues) is an underrated gift and perfect for far away gifting. Besides, what’s more fun than picking out gear for your next mission? Pro tip: go with them and make a day of it. The fun doesn’t have to start at the trailhead, sometimes the adventure kicks off in the camp section picking out [freeze-dried Pad Thai]/product/5053-600/happy-yak-vegetable-and-peanut-pad-thai?colour=NO_COLOUR) together.  

**TL;DR:** Shop by outdoor activity, consider what adventures they are looking forward to and if you’re stumped, [head to your local MEC store](/stores) and ask a staffer. 

## Best outdoors gifts by activity  
Our top gift picks for campers, cyclists, runners, skiers and more.  These picks make our best-sellers list every year and they camp out at the top of wish lists everywhere. Fun, practical, newly released or favourites from top brands—each of these picks have their own claim to fame. 

## Best gifts for campers and hikers 

[MEC Hut Booties](/product/5055-859/mec-hut-booties-unisex?colour=Vintage+Blue%2FDeep+Navy)
Like sleeping bags for your feet, these are perfect for some post-hiking-boot bliss. 

[Black Diamond Moji Lantern](/product/6017-045/black-diamond-moji-lantern?colour=Octane) 
Small enough to fit in your pocket and still give your tent or picnic table plenty of light. 

[MEC Ultra Lite Chair](/product/6018-577/mec-ultra-lite-chair?colour=Alpine+Green)
Comfort for backcountry and campground hangouts alike. 

[Jetboil Flash Cooking System 2.0](/product/5057-344/jetboil-flash-cooking-system-20?colour=Fractile)
Boiling water in about 100 seconds – this is a game-changer. 

[Garmin inReach Mini 2](/product/5057-344/jetboil-flash-cooking-system-20?colour=Fractile)
No cell service? No problem. Stay connected while they roam. 

[Hydrapak Seeker Water Container 2L](/product/6013-959/hydrapak-seeker-water-container-2l?colour=Sutro+Green) 
Packs down to almost palm-sized for paddling tours and road trips. 

[MEC Vista 28L Pack](/product/6026-658/mec-vista-28l-pack-unisex?colour=Black)
A durable workhorse for day hikes and commutes.

## Best gifts for cyclists 

[MEC 10-in-1 Folding Tool](/product/6024-336/mec-10-in-1-folding-tool?colour=Silver)
For that friend whose garage doubles as a bike shop. 

[Muc-Off Bike Care Essentials Kit](/product/6018-233/muc-off-bike-care-essentials-kit?colour=NO_COLOUR)
To keep their bike looking and riding in tip-top shape. 

[DeFeet Aireator 6in Taco Socks](/product/6027-181/defeet-aireator-6in-taco-socks-unisex?colour=Avocado+Green)
If they have a post-ride taco spot, this is for them. 

[MEC Provincial Saddle Pack](/product/6026-429/mec-provincial-saddle-pack?colour=Cast+Iron)
For bikepackers and steel cowboys who put your camper van’s mileage to shame. 

## Best gifts for runners 

[Hoka Bondi 8 Road Running Shoes](/product/6020-024/hoka-bondi-8-road-running-shoes-womens?colour=Black%2FBlack)
For when the training cycle swaps roots and rocks for rolling pavement. 

[Salomon Active Skin 4 Set Pack](/product/6028-810/salomon-active-skin-4-set-pack-unisex?colour=Red+Dalhia%2FHighRisk+Red)
If they use the 3D map on Strava, they probably need one of these.  

[Salomon Soft Flask 500ml XA Filter](/product/6028-810/salomon-active-skin-4-set-pack-unisex?colour=Red+Dalhia%2FHighRisk+Red)
Help them filter on the go and carry less water on races and ultras. 

## Best gifts for snow lovers

[Smith Squad Goggles](/product/5055-595/smith-squad-goggles-unisex?colour=White+Vapor%2FChromapop+Eve)
A rimless design for a massive view. 

[G3 Tension Strap](/product/5061-116/g3-tension-strap?colour=Universal+Red)
Holds skis together for the skin up even in deep-freeze temps. 

[GoggleSoc Goggles Cover](/product/6004-578/gogglesoc-goggles-cover?colour=POW+21)
Protects ski goggles and comes in a flurry of patterns.  

[Black Crows Meta Ski Poles](/product/6026-349/black-crows-meta-ski-poles-unisex?colour=Orange%2FWhite)
Lightweight in tons of colours for spotting in deep pow. 

## Looking for more outdoors gift ideas? 
Explore mountains of gift ideas in our **MEC Holiday Catalogue.** It’s chock-full of inspired gear picks to help you spark a lifetime of adventures. 

How to find the best outdoors gift for everyone on your list. Mountains of gift ideas for campers, skiers, nature lovers and more.

Gift the outdoors. Spark adventures.

The ultimate outdoors gift guide

 As we celebrate a decade of partnership with Fair Trade USA™, we’re proud of the progress we've made together. Over the past 10 years, MEC has been committed to building a more equitable, fair, and sustainable future, improving working conditions across our supply chain. This milestone is a chance to reflect on how our partnership with Fair Trade USA™ has transformed not just our sourcing practices but the lives of the workers who make MEC products.   

### Fair Trade at MEC: a growing commitment  

Our commitment to Fair Trade continues to evolve. From MEC label clothing to hard goods, we've integrated Fair Trade into more areas of our supply chain. This helps us stay responsive to our suppliers' needs while encouraging them to improve their practices. We're also expanding our Fair Trade offerings—both through our MEC Label and other socially conscious brands.   

### Impact beyond borders  

Navigating global sourcing means dealing with different labour laws and cultural norms, which can create challenges. Certain groups—women, young adults, and migrant workers—often face extra barriers to equal opportunity. That’s where Fair Trade makes a difference.  

Through Fair Trade Worker Committees, elected representatives from certified factories have a voice in deciding how Fair Trade premiums (extra amount paid to the worker’s fund on each product MEC sources from the Fair Trade certified™ factory) are used. These committees ensure that all workers have their say, whether it's for healthcare, education, community programs, or workplace safety improvements.  

The program also focuses on building skills. Training in financial literacy and skill development helps workers and their families improve their livelihoods, creating lasting change in their communities.   

### Looking ahead  

As we plan for the next decade, we’re focused on partnering with suppliers who share our commitment to ethical production. Both in our MEC Label products and in the brands and gear we sell, we continue to work towards expanding our commitment to Fair Trade. 

Shop MEC Fair Trade Certified products [here](/en/products?facets.Product%20sustainability=Certified%20Fair%20Trade%20Product).  

We’re excited to continue driving positive change in our supply chain and the broader industry. MEC remains committed to social responsibility and inspiring others to join the movement for responsible and ethical practices.  

For annual updates on how MEC is tracking, check out our latest [sustainability progress report](/en/explore/sustainability-progress). 

Learn about Fair Trade at MEC as we look back on the progress we made.

10 Years of Fair Trade at MEC: Reflecting on our Journey 

This week, we’re shining a spotlight on the hidden features of the gear we sell: chemistry.  

When you’re shopping for outdoor gear, most of us look at cool features you can see – taped seams, cleverly placed pockets, reflective materials. But we’re uncovering the behind the scenes of the stuff you *don’t see*, like the vats of swirling dyes or chemistry that makes your gear waterproof. 

### Wait – what does chemistry have to do with outdoor gear?  

If you’re looking for products that aren’t made with any chemicals, you’ll likely have a hard time. Even most natural fabrics require chemistry. Dyes, water repellents, stain release agents – it’s all chemistry. Most of us don’t think about it since we don’t see it. 

### What’s the problem with chemistry?  

Not all chemistry is bad -- chemistry can underpin the technical innovations in products and materials that we love. Some chemicals, however, also have negative consequences on human health and the environment.  

What’s surprising to most people is that only a tiny portion of the chemicals used to make a material – about 10% – end up in the final product. The majority are used in processes along the way, like anti-foaming agents to help make sure dyes aren’t patchy. These chemicals can end up harming the environment (e.g. emissions, waste materials or wastewater) or hurting people who are working with them (e.g. carcinogens, endocrine disruptors, harsh reproductive toxins) if they are not managed responsibly. 

Global supply chains are extremely complex, and managing chemistry at every step of the way is a tall task. So at MEC, we look to the experts and work with companies like bluesign® to help us out.

### How does bluesign® help? 

Bluesign® is a company that works on chemical management with players across each step of the supply chain. They work with brands (like MEC Label), fabric mills, and chemical suppliers, with the goal of creating and using the best chemistry possible. 

Good chemistry means that: 

- Toxins aren’t released into air, water or on land 

- People aren’t harmed by chemicals they’re handling 

- There’s a lower environmental impact, since less water, energy and actual chemicals need to be used 

Bluesign® aims to cut out harmful chemicals before the manufacturing processes even start. One way to look at bluesign® is through the analogy of baking cookies for someone with a nut allergy – bluesign® would make sure nuts weren’t in the raw ingredients, or in the kitchen, and label it “nut-free,” instead of leaving it to us to test a baked cookie to see what’s inside. 

Bluesign® focuses on the inputs for textile processing: they audit the bluesign® certified sites (or facilities) for the raw materials, chemicals and energy going in and the waste, water and air emissions going out, which helps to reduce environmental impacts and improve the health and safety of workers.  

### What can MEC members do about all this? 

Good news: your choices have an impact. We recognize that no individual, organization or brand is perfect (including MEC), but individual actions are a great place to start.  

Products with [bluesign®-approved materials](/en/products/collections/promotions/bluesign) are a great way to know the fabric in that product is safe and free from the most harmful substances and had a direct positive impact on the people who made the item and their local environment. 

How a forest can change a community

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