Effective June 29, 2021
In this Policy, when we say “we”, “us” and “our”, we are referring to MEC Mountain Equipment Company Ltd. (also referred to as “MEC”). When we say “customer” we are referring to an individual who has made a purchase or otherwise made a commercial interaction with MEC. When we say “you”, “user” or “individual(s)”, we are referring to the person accessing our Sites and App (non-customer or customer).
In this Policy, “Personal Information” means information about an identifiable individual such as name, email address, residential address and telephone number. Personal Information also encompasses more sensitive information such as gender, age, health status, family information, and any other data assigned to an individual.
If you are accessing our Sites or App from the European Union, a separate policy is under review and will be available soon.
For additional information about our privacy practices when handling customer-specific Personal Information, please contact our Privacy Officer.
MEC’s Privacy Officer is responsible for the creation, oversight and implementation of our privacy management program and procedures to protect Personal Information, for receiving your privacy-related questions, and for providing you with information about our privacy practices.
You can contact our Privacy Officer at:
Mountain Equipment Company – Privacy Officer
Suite 101 – 887 Great Northern Way
Vancouver, BC V5T 4T5
Tel: (604) 707-3300
Limited collection and use of personal information
MEC collects, uses, and discloses Personal Information for the following purposes:
- To provide retail services and process customer purchases;
- To verify a customer identity;
- To enable MEC to deliver a high standard of service to our customers and prospective customers;
- To understand the product and service needs of our customers and prospective customers;
- To develop and manage products and services to meet the needs of our customers and – perspective customers;
- To contact individuals directly for products, content and services that may be of interest;
- To register individuals, on request, in MEC-sponsored activities such as MEC Events, and MEC equipment rentals;
- To allow individuals to use our in-store and online technologies;
- To administer and fulfill contest and other promotions;
- To meet regulatory requirements; and
- To deliver regionally relevant user content.
We will collect only the minimum amount of information that is required to meet these purposes; however, we also provide you with the voluntary option of sharing additional information (e.g. your geographical location, your product reviews etc.) to enhance your and others’ experience with our Sites or App.
More specifically, MEC collects and uses the following information:
All individuals (customer and non-customer)
When you register for a membership user account, and/or subscribe to our email newsletter, we collect your email address. Your email will be used for account generation, and it will also be used to contact you for the purposes of product information, service updates, and notifications relating to the Sites. In accordance with Canada’s Anti-Spam Legislation (S.C. 2010, c. 23) (CASL) with your consent, your email address will also be used to provide you with information for promotional and marketing purposes. At any time, you can opt-out of most email communication from us by clicking on the unsubscribe link at the bottom of our emails, updating your subscription preferences in your online user account, or contacting our Service Centre. We may still contact you for product safety updates.
In order to understand and improve the effectiveness of our email marketing efforts, when we send you a marketing email, we will collect information about whether you open the email, whether you access the link(s) provided and, if you do, what pages you visit on our Sites, and also what, if anything, you purchase.
Live Chat function:
Website feedback form:
When you register for an event hosted by MEC, we will collect information about you including your first and last name, address and contact information, MEC number (if applicable), email address and emergency contact information. You will also complete an event waiver. If the event has a fee associated with it, we will collect your credit card information to process the payment. Where an individual under 18 is registering for an event, we require a parent/guardian to complete the information and provide consent for collection of information on behalf of the minor. To ensure your safety during the event, we will provide your emergency contact information to the event’s First Aid Provider. Furthermore, in situations where your first and last name may be posted publicly (e.g. time results from a MEC Race Series), we will provide your first and last name to the provider overseeing race timing. If you would prefer to not have your name posted publicly, you may request an alias when registering by contacting our Service Centre.
MEC equipment rentals:
Product ratings and review / Ask and Answer options:
Aggregate site use information:
We record information about the pages viewed by all of individuals who access our Sites. This data includes internet protocol (IP) address, browser type, internet service provider (ISP), referring/exit pages, platform type, date/time stamp, connection speed, read time, display time, and number of clicks. We use this data, in aggregate form, to compile statistics and reports for MEC’s use, and to improve the online experience for all visitors. We may, on occasion, provide portions of this aggregate information to vendors, consultants, potential advertisers, or news agencies. Typical uses of the data in this fashion would be to improve site functionality and evaluate the effectiveness of marketing initiatives.
Your physical location:
To provide you with location-based services, we may collect, use and share the physical location of your device by, for example, using satellite, cell phone tower or wi-fi signals. We may use your device’s physical location to provide you with personalized location-based services and content. Some location-based services offered by MEC, such as the “Store Locator” feature and location-based Push Notifications, require your Personal Information for the feature to work. You will be permitted to allow or deny such uses, but if you do deny them, we may not be able to provide you with a personalized user experience.
If you use a mobile device to access the Sites or download the App, we may collect device information (such as your mobile device ID, model and manufacturer), operating system and version information, IP address and geolocation information. Where you have downloaded the App to your mobile device, push notifications will be sent only to users who have chosen to opt into receiving such notifications. At any time, mobile application users can opt out by disabling Push Notifications within their device settings or by disabling specific notification topics from within the App.
Cookies, web beacons, pixel tags and tracking technologies:
MEC may also use web beacons or pixel tags to compile tracking information reports and perform analytics regarding Site visitors’ demographics, Site traffic patterns, and Site purchases. These help us measure your interest and engagement, measure the success of our marketing campaigns, compile statistics about usage of the online services and response rates, and understand how we can tailor your MEC experience. This may include providing you with relevant content based on your affinities as well as segmentation, such as content which is relevant to a particular demographic, including but not limited to, geography. These services may collect information regarding the use of other websites, apps and online resources. They may also serve our remarketing campaigns so that third party vendors, which could include platforms like Google and Facebook, show our ads on sites across the Internet. They may collect and associate your information about your online activities over time and across different websites, applications and other online services. They may use this information to provide you with individualized content. If you have any questions about an advertisement or other targeted content, you should contact the responsible provider directly.
To help us understand and improve the effectiveness of our e-mail marketing efforts, if we send you a marketing e-mail, we will collect information about whether you open the e-mail, whether you access the link(s) provided and, if you do, what pages you visit on our Site, and also what, if anything, you purchase.
These third party tools may use various data collection technologies to collect information about you when you use the Site. They may create reports for MEC about activities on the Site. Such information may include aggregated information about the devices, geolocation, networks, page visits, duration of visits and click through information of visitors to our Site. This data is generally used for aggregate reporting purposes. However, for our own research purposes, we may link tracking information with personal information provided by individuals who access the Site. Once such a link is made, all of the linked information is treated as personal information and will be used and disclosed only in accordance with this Policy.
Tracking and analytics:
When you use our Sites and App, some data is cached in the memory of your device. Cached data is encrypted and kept on the device as long as you are logged in, even if the Sites or App is put in the background. The data is deleted from the device when you sign out of the Sites and App and does not remain on the device.
Additional customer-specific information
When you create an online account to purchase products through our Sites and App, you can store credit card information and your billing address in your account. Your credit card information will be stored as tokenized information and will be only available to you and for your use when purchasing products.
Processing of customer purchases from our sites:
When customers purchase an item from our Sites, we only request the information needed to complete the processing of orders and billing, which includes your shipping and billing address, telephone number, credit card and debit card details.
Your payment will be processed by an authorized third-party platform and shipping information will be shared with shipping companies that fulfill the shipment of your order on behalf of MEC. As noted above, to expediate your purchases, in your user account, you may choose to save your preferred shipping and billing address, and payment card details.
Disclosure of information
Disclosure of information by MEC:
For example, under certain circumstances, MEC will disclose your Personal Information without first obtaining your consent to:
- Legal authorities: when we are required or authorized by law to cooperate with local, national or international law enforcement or other authorities for the reporting of and/or investigation of improper or unlawful activities, at the request of a third party, or if we believe disclosure is reasonable to comply with court orders, protect individual’s health and safety, or protect MEC’s rights and property.
- Trusted third parties: when the services we are providing to you require us to provide your information to a third party who performs functions on our behalf. Your information will be treated with the same level of privacy and security as we are committed to providing as an organization and will not be used for other purposes than that which we authorize.
Disclosure of information by you:
By you: You may disclose information when you post content to our websites, in-store technologies or other public forums, such as our brands’ social media pages, blogs, and online product reviews. Any information that you disclose through these services will become publicly available.
Collection of debt: Where it is necessary to establish or collect amounts owed to us.
Retention of information
At any time and without penalty, you can close your MEC online account by sending an e-mail to our Service Centre at firstname.lastname@example.org. If you would like to update or remove specific pieces of information you have saved within your account you can update them yourself by logging into your account (e.g. saved credit cards, billing address, etc.).
If you wish to have any of your information removed from our databases, or if you no longer want us to send any further communications to you, you can adjust your email settings through your online account or you can send an e-mail to our Service Centre at email@example.com. Where your information is stored with our third parties, we will proceed as necessary to remove your information as requested. If you decide you no longer want us to send you further communications, we may still contact you for product safety reasons.
If you are a part of MEC’s voluntary membership program and have purchased products through MEC, we will retain a copy of your purchase history to ensure the appropriate enforcement of our “Rocksolid Guarantee” unless otherwise requested. If, however, you request that we delete your purchase history this may negatively impact our ability to honour this guarantee.
MEC takes a consent-based approach to the collection, use and disclosure of Personal Information. Subject to situations where consent is not legally required, we identify the purpose(s) for which we are collecting your Personal Information at or before the time we collect it. Depending on the nature and sensitivity of the Personal Information we collect, we will do one of the following: (1) obtain your express consent to the collection; (2) imply your consent to the collection from the fact that you have chosen to supply your Personal Information to us; or (3) consider that you have consented to the collection unless you have chosen to opt-out of providing consent where we have made an opt-out option available.
International operations and data transfers
Unless there is a legal or regulatory requirement to store, access and/or use Personal Information in Canada, we may use third party platforms located outside of Canada to process and/or store Personal Information for us. Please note that Personal Information in the custody of these third party platforms may be subject to access by the law enforcement authorities of those jurisdictions in which the third parties are located.
Our Privacy Officer can provide further information about our policies and practices regarding third party platforms located outside of Canada and further information about how they collect, use, disclose or store Personal Information on MEC’s behalf.
Our in-store wi-fi network
MEC relies on you to ensure that the Personal Information you provide to us while using the Sites and App is as accurate, complete and up to date as necessary for the purposes for which it is to be used. You are welcome to make changes, request deletion or correction to Personal Information previously provided to MEC can be up updated online at www.mec.ca/update, or by calling our Service Centre at 1-800-474-7704 (Canada and U.S.) or (604) 876-6221 (Local and International).
MEC uses administrative, technical and physical safeguards to protect your Personal Information against loss, theft, and unauthorized access, use, disclosure, copying, modification, disposal, or destruction in accordance with applicable legal requirements and industry standards. For example, we implement encryption and security controls to protect against unauthorized access to Personal Information during electronic transmission and require third parties acting on our behalf to maintain reasonable and appropriate safeguards.
We will review and update our security policies and controls as technology changes to ensure ongoing security of your information, however, please bear in mind that no internet or email transmission is ever fully secure or error free and no security system is impenetrable. We cannot fully guarantee the confidentiality of any information that you share with us.
At any time, you can review, edit or request removal of information you have provided to MEC within the requirements as outlined in Retention of Information above. Upon written request, addressed to the MEC Privacy Office, MEC will also provide you with a list of entities to whom we have disclosed your Personal information.
Additional features and information
MEC recognizes that children’s privacy should be treated differently and values the involvement of parents and/or guardians in the protection of children’s Personal Information and privacy rights online. As such, MEC does not actively market its services, App or Sites to individuals who are below the age of 13.
Mountain Equipment Company – Privacy Officer
Suite 101 – 887 Great Northern Way
Vancouver, BC V5T 4T5
Office of the Information and Privacy Commissioner of British Columbia
947 Fort Street
Victoria, BC V8V 3K3
Tel: (250) 387-5629
June 29 2021: Key updates include: