Not all rides are made equal. Ride More Roads is a tribute to rides fuelled by a desire to explore, to spontaneous moments and unexpected experiences that happen on a new route, and to that deeply satisfying feeling of there and back again.
To bring Ride More Roads to life, we travelled to southern California to ride the golden coast’s best roads. Between countless stops for espresso, technical descents and more than a few rough sections of asphalt, we pulled off a trip that we’re unlikely to forget any time soon. Connect with MEC for highlights from the trip, including exceptional roads, a brief Drake cameo and the ridiculously great Ridley bikes we were lucky enough to bring.
Join us: #ridemoreroads