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About Atomic

Atomic has its roots in the Austrian Alps, where in 1955, Alois Rohrmoser started carving skis by hand from locally sourced wood. The company grew rapidly from these humble beginnings, and today, they’re the largest ski manufacturer in the world. With their ongoing innovation and boundless passion, they look to define – and redefine – the sport of skiing.

By skiers, for skiers

Whether you’re a seasoned pro or suiting up for the bunny hills, Atomic’s gear will help you get the best out of your performance. Their backcountry skis and cross-country skis are varied to offer comfortable options for skiers of all skill levels. Similarly, their downhill ski boots and bindings will help you get strapped in and prepared for your next adventure, whatever hill it takes you to.

Sustainable performance

Our ongoing environmental crisis is having a devastating impact on alpine regions all over the world, and Atomic is committed to doing their part. They want to lessen their impact and help protect the future of skiing. As a company with tight control over every step of their manufacturing process, they’re working to reduce the impact of each individual product, one by one, by making improvements in sustainability at each stage of development.