About Smartwool

The year was 1994, and two ski instructors just wanted to keep their toes warm. They started experimenting, and soon realized that merino wool ski socks kept their feet toasty, dry and comfortable through long days on the slopes.

Fast-forward nearly three decades, and Smartwool now offers a full range of socks, base layers and more – all made from merino wool. Plus, Smartwool partners with New Zealand Merino Company to improve sheep-farming sustainability and supports Protect Our Winters to fight climate change.

What’s the big deal about merino wool? It keeps you warm, even when it’s wet. It’s naturally odour-resistant, so you can wear it multiple days in a row without washing. It’s natural and renewable – one sheep can grow up to five pounds of it in a year! It’s also soft and smooth against your skin, and Smartwool’s flatlock seams eliminate chafing.

They may have been born on the ski hill, but Smartwool socks now come in designs for trail running, hiking and other outdoor pursuits. Synthetic fibres improve durability, while fun patterns add a little sparkle to long days.

Smartwool base layers come in different weights, so you can dress for varying temperatures and activity levels. A 150-weight set is a great choice for backcountry skiing laps, while you might reach for the 250 to stay cozy on shoulder-season camping trips.