*This challenge is all wrapped up. A huge thank you to our community for coming together and **logging a massive 635,665 metres of vertical** through 1,884 activities this Earth Month! Thanks to this incredible community effort, **MEC is donating $25,000 to [Protect Our Winters Canada](https://www.mec.ca/en/explore/protect-our-winters-canada)**, a movement dedicated to climate advocacy, powered by people who love the outdoors.* 

**The more vertical you rack up, the more MEC will donate to Protect Our Winters Canada to help fight the climate crisis.**

## The challenge
From April 7–30, log as many vertical metres as possible. Any outdoor activity works: run, bike, ski, hike, you name it. For every 20m of vertical you climb, **MEC will donate to $1 to POW Canada**, up to $25,000.

It’s free to sign up for the challenge, and there’ll definitely be prizes. The overall goal? Let’s hit a massive 500,000m of elevation together – that’s 56 Everests!

## How to sign up
To join the challenge, **fill out your name and email in the form below**. Everyone who registers receives a 1-month FATMAP Explore voucher via email. This gives you access to FATMAP Explore for a month to download maps offline, use custom terrain tools, track vertical and more.


## Download and track
**Use the FATMAP app to keep track of your vertical for this challenge.** You can connect your FATMAP account with your tracking device (Suunto, Garmin or Strava) so that your tracks get automatically sent to your FATMAP account. Once you sign up, you’ll get all the info and your 1-month free FATMAP Explore voucher.

## Climb
Get your friends involved and log that vert! Make sure you edit the title of your adventure in FATMAP **with the hashtag #ClimbForClimate** so that we can see your vertical metres.

## Prizes
Everyone who signs up for the challenge will be automatically entered for a chance to win:

- One of 3 outdoor prize packs with goodies from MEC, POW Canada and FATMAP
- A [Suunto 9 Peak](https://www.mec.ca/en/product/6016-515/9-Peak) watch, valued at $729.95
- $250 MEC gift card
- And more!

From April 7–30, log as many vertical metres as possible. Any outdoor activity works: run, bike, ski, hike, you name it. For every 20m of vertical you climb, MEC will donate to $1 to POW Canada, up to $25,000.

Climb for Climate

Earth Month challenge

Select store pickup for online purchases $100+ and get a $20 voucher for your next in-store purchase. May 23-25. Terms apply.

News: MEC is back in Canadian hands. Read the letter from our CEO.

Check out a roundup of our fave Canadian brands.

New gear drop: Shop the latest layers, trail footwear, tents and more.

Hi members, 
 
For those of you who may not know me, my name is Peter Hlynsky and I am the CEO of MEC. As a valued member and part of our MEC community, I want you to be the first to hear an exciting update about the company’s future. 
 
Like many of you, I grew up with MEC and have been a member since 1995. I’m fortunate to call Vancouver’s North Shore my home, and I love spending time exploring the trails where I live. My experiences skiing, biking, camping, and running in the mountains have shaped who I am and have inspired my life-long love for MEC. I’m grateful to have been part of MEC’s leadership team for nearly five years, and proud of the role this organization plays for Canadians. 

Since 1971, MEC has united members around our shared love for the outdoors, developing deep roots in each of the communities we inhabit, while offering the best gear and guidance from staffers with firsthand knowledge of where and how to use it. Throughout our history, we have remained an intrinsically Canadian organization, led and operated by Canadians, and serving our loyal members across this nation. Though the world around us keeps changing, we’ve stayed true to our mission and have continued to deliver the quality of experience you’ve come to trust from us. We could not have done this without your support, and I thank you for your loyalty over the years. 

But since 2020, there’s been a small but significant piece missing – as some of you may know, we have been majority owned by a non-Canadian entity. As I've traveled to our stores across the country, I’ve had the opportunity to spend time with dozens of staffers and members from coast-to-coast. A constant theme I’ve heard is your desire for MEC to be back in the hands of Canadians. 
 
I’ve got some great news to share: **effective today a Canadian investment group will become the majority owners of MEC.** At a time of uncertainty in the world, this piece of the puzzle falling into place feels like perfect timing. We are proud of our uniquely Canadian heritage at MEC; this moment sets the stage for our next fifty years together.

As a Canadian, a long time member of MEC, and now, as its CEO, I believe there’s no other retailer like us. We’ve made it our mission to equip you for a lifetime on the trails. MEC has been uniquely defined by our members and community, and you continue to play an important role in shaping our future. The MEC experience will continue to evolve alongside your needs, buoyed by expertise you can trust. 

I am delighted to share the Canadian ownership news with you first. I look forward to seeing you out there. 

For all the trails ahead,

Peter Hlynsky


MEC is back in Canadian hands

Big news: MEC is back in Canadian hands

Is MEC still Canadian? MEC was founded in Canada and is 100% operated and headquartered in Canada. MEC employees are all based in Canada, and we carry 60+ Canadian brands. All MEC Label products are also designed and tested in Vancouver BC.  We are proud supporters of Canadian products and the Canadian economy with 50+ years of gearing up passionate outdoor Canadians. 

With its rich outdoor culture and rugged landscapes, it only makes sense that so many fantastic outdoor brands started right here in Canada. Some of the most innovative and durable gear comes from Canadian companies that understand the demands of the wilderness first-hand. Here are more Canadian based brands that we know are members are passionate about supporting. 

## Norda
Founded in Quebec by runners, for runners. Norda tests in the harshest of Canadian conditions, with ultralight and sustainable running gear made with bio-based, bluesign®-approved Dyneema® materials. While their origin story includes experts from all over the world, they’re proudly Canadian. You’ll find their team testing gear in fields and mountains between Montreal and the Eastern Townships of Canada.  

## Tilley
In the 1980s, a man visiting the Great Lakes in Ontario needed a great hat, and the rest is history. Tilley has been synonymous with heritage and quality, creating the world’s finest hats and adventure clothing. They’re world-famous but still oh-so Canadian. 

## KOMBI
Designed in Montreal and perfected on Canadian slopes, this epic brand has developed gear to withstand the most extreme winters. Since they were founded in 1961, they’ve called the mountains of Quebec their main testing grounds for winter gloves, mitts, base layers and more, so you can stay warm and dry no matter the weather. 

## MEC Label
MEC is headquartered in Canada, managed by a Canadian team and operates in 23 stores in communities from coast to coast. MEC Label is our homegrown gear that’s built to last for hundreds of outdoor adventures. MEC Label is designed and curated by our team in Vancouver and tested in the backcountry to make sure it stands up to everything from powder-filled runs to bushwhacking at sunrise. From cozy base layers to hardy tents built for tough environments, MEC Label gear has it all and then some. 

## Kamik
With over 125 years of experience, Kamik knows boots. Founded in Montreal, this Canadian brand had the perfect environment to test their winter and rubber boots against the harshest (and iciest) environments. They’re built to protect you from the elements and keep you comfortable in all conditions. 

## Level Six 
A Canadian company created by two friends competing on the Whitewater Slalom World Cup, Level Six’s vision has been to redesign and rethink how paddling gear is made. With PFDs, SUPs, rash guards and more, you’ll be well-equipped for the waves with this major leader in water sports gear.  

#### Indyeva 

Founded in Montreal, Indyeva is known for its cozy and warm winter parkas and women’s clothing to make the most of the outdoors. They’re also serious about sustainable choices, with fabric from bluesign®-certified mills and down backed by the Responsible Down Standard.  

## tentree 

tentree is a Vancouver-based outdoor clothing company that prioritizes sustainability in a big way. For every item purchased, tentree plants trees in an effort to regenerate ecosystems, capture carbon and provide planting jobs in communities around the world. Their products are made with a focus on the earth, including attention to fair, safe working conditions, sustainably minded practices and recycled materials. 

## Arc’teryx 

Founded on the idea that “there is always a better way,” Arc’teryx’s name has become synonymous with obsessive and expert design. Their insulated jackets, weather-blocking shells, accessories and more are inspired by and tested in the coastal mountains near their HQ in North Vancouver. Their design centre, Arc’One, is in New Westminster, BC, where they lead product design and innovation.   

## Orage 

In 1989, University of Quebec student Evelyn Trempe made her first waterproof ski jacket and pants for her ski team out of her parents' garage, and the rest is history. Since then, Orage has evolved into a leading Canadian brand specializing in ski outerwear built for deep cold. Deeply rooted in ski culture, they design gear ready for any mountain adventures. 

A roundup of our favourite Canadian outdoor brands

Canadian brands we love at MEC

If you’re reading this, hello! My name is Emma, I’m an [MEC Ambassador](/explore/emma-contaoe), rock climber and climbing instructor based in Montreal. I’ve been rock climbing outdoors for 12 years and have been ice climbing for a little over 2 years, now. I also own a climbing business, [Climbing Escapes](https://climbingescapes.com/), where I teach both beginner climbers how to climb safely outdoors, and advanced techniques to help seasoned climbers  progress on their climbing journey. 

A few years ago, I fell in love with ice climbing. For those who might be new to the sport - it is similar to rock climbing, except you ascend an ice formation, like a pillar or an ice drip, using tools like an ice axe and crampons instead of chalked hands and climbing shoes. I got into ice climbing  during the pandemic when travel restrictions made it impossible to travel to warm, sunny crags. I was not a big fan of winter growing up, but I wanted to take on a new sport so I had something outdoors to look forward to on those cold, snowy weekends in Quebec.  

So, when some of my friends were going ice climbing at a local crag, I decided to tag along. They lent me some gear, including my first pair of hand-me-down La Sportiva mountaineering boots. That was a special moment for me - feeling like I was breaking new ground, and I was so excited about my new journey ahead. 

They showed me some ice climbing techniques like how to place my ice axe and what colour ice to look for and although it was challenging and totally different from rock climbing, I was excited to be a beginner again and learn something new.

I remember watching another girl climbing next to me and thought “Wow she is such a badass.” I told myself that I wanted to climb like her one day. I knew right away that  I had fallen in love with the sport. 

After that first day out, I decided to gear up and spend every weekend ice climbing as much as possible, even the screaming barfies couldn’t keep me away (IYKYK). I would often set up the ropes for my friends and I, and I remember noticing  how I was usually the only person of colour at the crag. Starting a new sport can be intimidating, even more so when you don’t see people who look like you in those spaces. Something clicked for me then that by getting more involved in the ice climbing community, I could help make every crag a more diverse and inclusive space for other aspiring ice climbers.

During my second season, I found out about a guiding opportunity for an intro to ice climbing event that [Routes to Rootz](https://www.routestorootz.com/)  (formerly HikeMTL) was organizing for people of colour. I volunteered to assist another instructor for that event and helped give ice climbing tips to the group. I felt empowered to be sharing some techniques with beginners, especially since I had just taken up a new activity myself. I knew how difficult and intimidating it was to start over as a beginner with a new activity, especially in ice climbing, which is a bit of a niche sport with a smaller community. Watching the participants try something challenging, seeing them reach the top and feeling pumped about it, brought some incredibly inspiring energy.

After climbing for 3 seasons, I felt ready for another challenge. I was talking to Caitlin, the Senior Community Manager at MEC who runs the MEC Ambassador program, about my dreams to one day become an ice climbing guide. She encouraged me to take a course to earn my lead climb certification so I could help people new to ice climbing get started in the sport. I didn't think I was ready, and honestly, I felt a little scared. I have to admit I had a bit of imposter syndrome since I didn’t have a ton of experience behind me to be lead climbing yet. **But if there’s one thing climbing has taught me, it’s that sometimes self-doubt and fear are the only things standing between you and the climbing goals you thought were “impossible.”** Proper training and the ability to recognize your limits are important on every route, but sometimes you need to push aside your nerves, trust your gut and go for it. You never know what goals you’ll reach or communities you’ll discover on the other side of self-doubt. And you never know who else is watching and feeling inspired – telling themselves that they want to climb like that one day. 

When I arrived at the course, I was excited to find out that we would be a group of four women. Our instructor, Anouk, turned out to be that very same badass woman I had watched climb on my very first ice climbing outing. I was even more excited to learn, and felt comfortable to go at my own pace, knowing I was sharing this experience with other courageous women. 

The course was informative and empowering. We learned how to place ice screws, build anchors, rappel and then practiced climbing on lead with a backup top rope. Honestly, it was really difficult and I needed a lot of practice, being a beginner again is not for the weak!

I was so impressed and inspired by the women there. Whether they had lots of experience ice climbing or were completely new to the sport, these women were pushing their boundaries and it had me thinking, if they can do it then so can I.

> “This course gave me the confidence to continue in my ice climbing journey safely, to remember to believe in myself and the joy of allowing myself to be a beginner again.” 

If ice climbing sounds like your next winter activity or if you’re on the hunt for great winter crags, check out some of my favourite spots to go ice climbing in Quebec, like **Lac Mastigouche** and **Lac Sylvère.** Before you strap on your crampons, always make sure you have the skillset and knowledge to ice climb. For your intro into the sport I really recommend you take a course (also a great way to meet fellow climbers!), [read up on ice climbing tips](explore/ice-climbing-basics-how-to-get-started) and make sure you’re trained up on how to use your gear. Like all outdoor spaces, try to be careful to leave your climbing area even better than you found it by practicing your [Leave No Trace](/explore/leave-no-trace-canada) principles. We want to preserve our outdoor spaces for future climbers to enjoy, too! If you do go out on your own, make sure you get a membership with **Fédération Québécoise de la Montagne et de l’Escalade** to get access to local ice climbing areas — and always, always check conditions before you head out.  

# Emma’s top picks 

Once you’re ready to get into the sport, here’s some ice climbing gear picks I don’t climb without: 

[Mammut 9.8 Crag Dry Rope](/product/6007-982/mammut-98-crag-dry-rope): I like this rope because it has a thicker diameter, and most importantly, its Dry, meaning that its protective sheet allows for minimum absorption of water. 

[Petzl Nomic Ice Tool](/product/5059-975/petzl-nomic-ice-tool): I love the weight distribution on these tools. I first started out with the Nomics and even after a few seasons of ice climbing experience they are still my go-to tool. 

[Petzl Lynx Crampon](/product/6028-161/petzl-lynx-crampons-front-section-pair): I love the precision on these crampons and how you can switch the bind system to accommodate different boots for different terrain. 

[Mammut Smart Belay Device](/product/5057-954/mammut-smart-20-belay-device): When you’re ice climbing, you want to avoid using a Grigri or any other passive belay device. A Mammut smart is a good option in-between an active and a passive device and offers that protection if ever the rope gets weighted and your hands slip from the rope. 

MEC Climb Ambassador, Emma Contaoe, gets her ice climbing lead climb certification.

How to be a beginner: Overcoming self-doubt in pursuit of ice climbing

Going for it: Breaking barriers in ice climbing

Our annual MEC x POW Season Opener event has always been one of our favourite events, and our celebration this year didn’t disappoint. In partnership with Arc’teryx, our all-out celebration of winter with athletes and climate advocates took place at MEC stores across Canada. We watched epic films and talked with POW athletes, all while enjoying ski waxes, drinks, tunes and prizes from our friends at Osprey and Arc’teryx.

With an epic **1,228 outdoor enthusiasts** joining us across nine events across the country, together **we raised over $43,000** for [Protect Our Winters Canada](/en/explore/protect-our-winters-canada) in the fight against climate change for a better planet.    

### “Farming Turns” with Chris Rubens

At this year’s Season Opener event, we watched an impactful film by professional skier and POW Canada athlete [Chris Rubens](https://www.instagram.com/chrisrubens) called [“Farming Turns.”](https://www.youtube.com/watch?v=j-v10XrSWG8) The film explores how a life-changing expedition changed Chris’ perspective on our rapidly changing climate. It follows Chris’ journey in becoming an organic farmer to foster a more sustainable community and connection to the mountains. 

We sat down with Chris at the event to chat about the film. Here’s what he had to say: 

**Q**:  

*Tell us about how and why you got involved with POW Canada?*    

**Chris**:  

This is the easiest, simplest and possibly most effective way to be a climate athlete. The bigger the membership the more power in lobbying the government for systemic change in our systems. This is by no means the end all be all of environmentalism and I'm personally a huge advocate of individual change but I'm proud to be part of such a great organization.   

**Q**:  

*What was the driving force for you wanting to change your lifestyle and make changes to reduce your emissions?*    

**Chris**:  

The outdoor environment that I have had the privilege to play in. I have had so many incredible life experiences and opportunities from a life spent outdoors. I'm a firm believer that spending time in nature makes us better people. All this being said, we are having a drastic effect on nature and I want future generations to enjoy the things that I have. Curbing our carbon footprints is a necessity for this to continue.   

**Q**: 

*What was the hardest part about changing your lifestyle and remaining a professional skier?*  

**Chris**:  

The hardest part is the first step of trying to change. The shame spiral that we go down can be pretty dark and depressing which isn't always the best at motivating us to do something. Once I made that first step and committed to some goals, everything got easier. It felt right to be trying to do something better no matter how small it is. This did make me say no to a lot of trips and ideas, but it also gave me opportunities into different trips and ideas.    

**Q**:  

*What advice do have for others looking to make an impact?*   

**Chris**: 

I mean the most basic thing that you can do that could have a huge impact is signing up to be a POW member, it is literally free. When they go to Ottawa to lobby for a better environment the more numbers they are representing, the more impact they have talking to politicians. This seems like such a minor thing, but it really is the starting point. From there I would highly encourage making small individual changes no matter how big or small.  This starts putting climate change in a positive light instead of always negative. Having positives encourages us to do more instead of feeling negative which often leads to no action. 

**Q**:  

*How has being a father influenced your values around climate and sustainability? What does living in line with your environmental values look like?* 

**Chris**:  

My son Huxley is two, and it doubles down on what I want to do here. It’s pretty cool to see the world through a little two-year-old’s eyes. He’s stoked about our farm, as it’s an amazing place to live. 

Now I’m invested in the future, and I want him to have as many opportunities as I did, if not more, and bringing him into this world makes me want to work harder.  

I have two retirement plans right now. First, Huxley’s going to grow up and he’s going to love the farm and he’s going to take over the farm. Or the second, he’s going to hate farming, get a real job and feel sorry for his parents. Either way, I think it’ll work out. 

**Q**: 

*Having grown up with a father in the oil and gas industry—an industry that has contributed significantly to Canada’s prosperity and is often seen as a source of national pride—how did this background shape your views on energy, the environment and the urgency of transitioning away from fossil fuels? In what ways did these early experiences influence your journey toward becoming a climate advocate and organic farmer?* 

**Chris**: 

There’s no doubt that my upbringing, my privilege of being able to ski, came from oil and gas and there’s nothing wrong with that. We’ve also made a movie called **“Beyond The Green Veil,”** which is all about old growth logging in BC and it’s very much the same idea.  

If we go after the workers of these industries, they’re going to fight our efforts to make change, because if you come after my job, I’m going to fight you, because that’s how I put food on the table. I think that villainizing workers is absolutely not the right answer. We need to bring everyone along with us. A lot of that mentality came from my dad and hearing his stories and seeing the other side of it. There are really two sides to this, and we can do better with everybody. 

### Join the fight 

This economic report from our friends at Protect Our Winters Canada highlights the importance of outdoor recreation for Canada’s economy. Dave Erb, Executive Director of POW Canada estimates Canada’s outdoor recreation economy to be at over $101 billion annually and has discussed the need for climate action to protect these vital spaces. 

Want to help out? You can send an email to the five Canadian political party leaders and their team to protect our favourite natural (and snowy) spaces that we love.

You can also become a member of POW Canada for free to join the fight. 

### Shoutout to volunteers and sponsors

We also want to give a great big THANK YOU to our incredible volunteers and sponsors from Arc’teryx and Osprey for helping make our Season Opener event as epic as it was. 

Special shoutout to our friends at Backcountry Brewing, Rally Beer, The Straight & Narrow, Eighty Eight Brewing Co. and Boréale for providing tasty drinks, as well as Salomon, Rossignol, Baffin and Smartwool for sponsoring the sweet prizes for attendees. 

Catch you on the mountain! 

Earth Month challenge

The challenge

How to sign up

Download and track

Climb

Prizes

Recent articles

Big news: MEC is back in Canadian hands

Canadian brands we love at MEC

Going for it: Breaking barriers in ice climbing

Season Opener 2024 recap: POWerful speakers, epic films and so much more